Loincloths called fundoshi have been the traditional underwear for Japanese men since ancient times, and though most now wear Western-style undershorts, they still don fundoshi at such events as local ...

Traditional Japanese fundoshi loincloths are both functional and fashionable, providing modesty for the modern man while still allowing a healthy influx of air around one’s nether regions. In fact, ...

TOKYO -- When someone mentions a fundoshi, or loincloth, one might imagine a group of sparingly clad men showing off their strength at a local festival. But in recent years in Japan, the humble ...

In Toyko, a yearly religious festival has captured the Internet’s attention for all the right reasons. For those not familiar, Sanja Matsuri is part of Mikoshi season in Japan, a time in spring for ...