US Gen Alpha shoppers represent around $28 billion ... Samyang — makers of the Buldak "fire chicken" ramen packs — topped Numerator's chart of brands to watch, followed by Owala — the ...

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...