Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

If you've scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today's kids. Generation Alpha seems to be more ...

Learn their language, but please don't attempt to use it ...

Kids are falling in love with classic brands like Pokémon and Hello Kitty, often discovering them through social media, according to a new Beano Brain report. Nostalgia lets parents and kids bond over ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip ...

"Transparency isn't a nice-to-have for this generation of consumers and their parents — it's an imperative," Daise Founder ...

PDC Brands Unveils Four Dermatologist-Tested Products Made for Next Gen of Beauty Lovers with Tween Rollerskating Party, in Brooklyn, New York STAMFORD, Conn., March 11, 2026 /PRNewswire/ -- When you ...

Can we all agree that going to the pediatric dentist has gotten way better than when we were kids? Nowadays, the fluoride comes in watermelon flavor, they stream Descendants on the ceiling and very ...

As a mother of two little girls, I expected that puberty would be a tempestuous time for our family, full of emotional roller coasters and bodily changes. I just didn’t expect it to happen so soon.

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before. “When we had slang there ...

From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese, it may have absorbed it ...

As teens enter the skincare category earlier than ever, brands like Bubble, Evereden and Sincerely Yours are redefining teen ...