A quiet crisis is brewing in modern households, and it has nothing to do with typical teenage rebellion. Sociologists are ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

From online carts to AI, Gen Alpha kids are increasingly influencing household spending and brand choices.

While there's ample evidence that parenting styles vary across different generations, a Gen X mom who's raised a Millennial, Gen Z, and now Gen Alpha kid says one thing remained the same while ...

The next generation is actively shaping family travel plans, according to a recent report from Hilton. That’s right, Gen Alpha—consisting of kids born between 2010 and 2025—is influencing their ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...

Digital wallets, social commerce and AI recommendations are changing how children learn money before many fully understand ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

India, June 9 -- The student-led study conducted by communications firm 80dB, suggests the real divide is not whether young ...