Keurig Dr Pepper to purchase GHOST drink brand for nearly $1 billion
Keurig Dr Pepper owns two energy drinks, Venom Energy, and Xyience Energy. Lourenco and Hughes established GHOST as a ...
Keurig Dr Pepper acquires energy drink Ghost for $990 million
On Thursday, Keurig Dr Pepper (KDP) announced plans to buy energy drink brand Ghost with an initial cash investment of $990 ...
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From zero to hero: How Keurig Dr Pepper has sprung onto the energy drink scene
KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its ...