Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

I’ve been playing golf pretty much my whole life, but my best years were coming out of college when I got down to a +1 handicap from late 2020 to 2021, when I was living in Oregon. That was when I ...

Bridgestone brought ball-fitting to the front of golfers’ minds in 2006 when it began a campaign of in-person, launch-monitor-driven events to help golfers rethink their process for choosing a golf ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland, Florida, ...

The author (right) during one of five club fittings in a single week.Adam Christensen/GOLF In early December, when I arrived in Carlsbad, California — home to (most) of the best golf club ...

In the world of golf equipment, one size doesn't fit all. Especially today when there's almost infinite complexity. A qualified clubfitter makes it simple. There are a lot of technology stories to ...

How much can the latest technology add to your game? Jessica Marksbury found out during a recent G Le4 fitting at Ping's Proving Grounds. The post A Ping G Le4 fitting introduced a brand new club to ...

On the big screen in the waiting area of the new Club Champion golf club fitting store in Fairfax, Virginia, Bryson DeChambeau is playing in the same group as Tiger Woods at the World Golf ...