Find out how the upcoming changes to Google Maps' location data controls could affect analytics data for businesses and advertisers.

The company said location data will soon be saved directly on users’ devices, blocking Google from seeing it and, by extension, blocking law enforcement demanding that information.

Over a decade after Google bought Waze, the search giant is finally using reporting data from the crowdsourced navigation app within Google Maps and, as it turns out, that works on Android Auto ...

Google Maps will only store your “Timeline” location history on your mobile device starting December 1st, 2024. It will delete your data if you don’t opt in to the new settings by then.