Smoking is bad for us. We all know that. And drinking, when done to excess, is unhealthy too (actually, a new study suggests that any amount of alcohol is unhealthy, but then again, so’s being alive).

s consumer demand for more refined and unique spirits continues to grow, Patrón Tequila, producer of the world's highest-quality ultra-premium tequila, launches Gran Patrón Smoky. Using agave that is ...

This is not the first time that Patrón has released a smoky tequila, however. Gran Patrón Smoky came out in 2018, made from agave that was roasted with mesquite for seven days in underground stone ...

I have never travelled by train before. It’s on the list of Things To Do Someday. But I can now say that I have dined in a private, vintage rail car. Yesterday I was treated to lunch on the Patron ...

Whisper the word, “tequila,” and images of shots and beers, spring break, tail-gate parties, dirty dancing and Cinco de Mayo may pop into your head. But let’s leave its silly, raucous reputation alone ...

While the overall popularity of tequila keeps growing steadily, the ultra-premium category is experiencing exponential growth, representing 38% of the overall tequila category, according to Nielsen.