Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider ...

Great Western Railway is trialling a loyalty programme, GWR Rewards, in a departure for the rail operator. It is ...

The Great Western Railway is reborn with a new Pentagram-designed identity that rebrands train operating company First Great Western. But can looking back to the railway’s distinguished past help the ...