Fiber content is becoming an increasingly important purchase driver as consumers seek jeans that deliver greater comfort and ...

You don't have to sacrifice style to protect the environment. Recently Levi's and Mavi launched eco-friendly denim in their signature styles. Levi's {Capital E} Eco Collection features trendy skinny ...

Former Love Magazine editor and Net-a-Porter buyer Katie Green knows how fickle the seasons are when it comes to trends. So with Kéji, her new denim-focused fashion line, Green sought to create ...

On World Environment Day, opt for planet friendly denim created by designer Deepika Govind. The organic denim goes through a wet process in a plain rinse wash with a simple enzyme, which is not ...

If there is one piece of clothing that everyone has in their wardrobe, it’s a pair of denim jeans. Whether you are a student, a mother, an office worker, a businessman or an executive, you can never ...

Levi Strauss & Co, known worldwide for its Levi’s brand of denim jeans, for instance, began a marketing campaign in 2010 to encourage people to wash their jeans less often to save water. WATER, WATER ...

The collaboration focuses on using verified data and digital tools to help brands scale recycled cotton adoption with measurable, audit-ready results. Credit: Zolak/GettyImages.co.uk The partnership ...