Y&R Guangzhou received the appointment news last week. The reported agency fees are US$300,000 (RMB 2 million). Y&R Guangzhou will work with Guangzhou Metro to develop its brand and creative strategy ...

A hit song named after the Jiahewanggang metro station in Guangzhou, Guangdong province, has rekindled people's memories and triggered their emotions nationwide.

For five days in March, commuters on the Guangzhou Metro in southern China stopped to stare at a curious ad mimicking the hit American TV show “Better Call Saul.” With the tagline “Better Call Tang,” ...

ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R are participating in this pitch, with presentations scheduled to be made in mid November. Guangzhou Metro previously used local ...

High-speed rail, meet rapid transit. In a quest fo achieve an 80 percent share of the regional transport market, the Guangzhou municipal government is proposing a 15-year project that will ...

As global markets navigate the challenges posed by AI disruption and fluctuating economic indicators, investors are increasingly turning their attention to smaller, promising opportunities that may ...

Bombardier Transportation said it has entered into a cooperative agreement with CSR Qingdao Sifang Co. Ltd. for the production of 392 FLEXX Metro 2000 Linear Induction Motor bogies for operation on ...

Bombardier Transportation said Monday that the company, in partnership with its customer, the Guangzhou Metro Corp. (GMC), Guangzhou Municipality, People’s Republic of China (PRC), has successfully ...

While Jiahewanggang was adopted as the song's name, the metro station has elegantly evolved into an urban cultural tourism landmark. "Besides departures, Jiahewanggang is seeing more reunions," the ...