Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

HBO Max CEO Casey Bloys has opened up about the company’s “Max” rebranding, acknowledging it as a misstep, and revealing ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now. The ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros. Discovery have come to their senses, and after two years of branding the company ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for the ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Stop us if you’ve heard this one before: Warner Bros. Discovery’s streaming service is about to embark on another rebranding. The service launched as HBO Max back in 2020, only to remove the “HBO” ...