For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not ...

Forbes contributors publish independent expert analyses and insights. I write about travel and food. So I love forks in the road. Cognac is meant to be consistent. Think about it this way: That bottle ...

With Cognac reaching unprecedented heights in the U.S., Hennessy has been leading the charge, accounting for 68% of the category’s volume.The brand neared 3.7 million cases last year on 22% growth and ...

When most people think cognac, their minds may conjure images of a fine liquor that radiates class and history, but may not be accessible to all. It is a quality alcohol for the discerning, but the ...

Hennessy’s first foray into the world of NFTs (non-fungible tokens) will give connoisseurs the chance to appreciate Cognac in an entirely new way. The French distillery has partnered with BlockBar, ...

In its ongoing collaborations with contemporary artists and designers to create unique interpretations of the Hennessy Paradis carafe, the luxury French cognac brand unveiled a decanter marking the ...

The NBA just scored the slam dunk of spirits partners. On Monday, the National Basketball Association announced a multi-year partnership with none other than Hennessy, making the world’s best-selling ...

It takes ten years of training, a deep love of cognac, and an exceptional palate to get to where Renaud Fillioux de Gironde ...

Hennessy Artistry 2025 transformed The Arch Galeries into a cross-cultural music phenomenon, bringing 3,800 Malaysians ...

Calling all cognac connoisseurs. At its headquarters in the idyllic French department of Charente, Hennessy has launched a brand new visitor experience that was three years in the making. Shedding ...

Before I tried Hennessy for the first time, my knowledge of the spirit didn’t extend much beyond song lyrics and the notion that this particular brand was a luxury item. When Baku, a high-end Japanese ...