We all know that guy. He walks into a room and a cloud of cologne (usually a pretty bad one) immediately fills the space and grips you in a chokehold. It’s impossible to ignore and, in extreme cases, ...

Making your scent endure isn’t just about picking a long-lasting option: it’s chemistry. It’s timing. It’s even about where you spray it. “Fragrance is where chemistry meets memory,” says perfumer ...

Just like a stylish handbag or piece of statement jewelry can quickly complete an outfit, the right perfume can serve as the pièce de résistance of your beauty wardrobe. Fragrance shelf life can vary, ...

Add Yahoo as a preferred source to see more of our stories on Google. Thankfully, there are a few key application techniques and tricks to ensure your scent lasts all day long, and we turned to a ...

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Your fragrance is one of the more expensive tools in any well-considered grooming arsenal. It’s also one of the most personal — not just for you but the people around you, too. There’s some precious ...

How to apply perfume or cologne that will not evaporate within a few hours? Yes, there are techniques on the correct way to make sure that your fragrance can last longer. Imagine you are on a date ...

It’s time to unlock the secret weapon in your attraction arsenal: fragrance. Think of this fragrance guide as your ultimate playlist for smelling irresistible—every scent is a track that sets the mood ...

You are probably applying your fragrance wrong. Apply it to your neck or chest. Don't rub it into your skin. Less is more. Fragrance is a bit of a conundrum for many. Much is misunderstood about it, ...