Lego just unveiled its first-ever 'Smart Brick'
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LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how Lego is upgrading its Star Wars collection with lights,
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
Lego's brick-built Game Boy replica is bound to be one of the most popular gift ideas for retro gaming enthusiasts this holiday. The 421-piece recreation of Nintendo's legendary 1989 handheld is wonderfully designed, fun to build, and looks great on a ...
Feeling nostalgic for old Nintendo consoles? Well, '80s and '90s kids rejoice, because Lego has the solution for you. "To celebrate a revolutionary time in video game history, The Lego Group is bringing a true icon to brick form, the original Game Boy ...