Scientific American is part of Springer Nature, which owns or has commercial relations with thousands of scientific publications (many of them can be found at www ...

As our marketing excellence focus month comes to an end, we speak with David Richardson from Cutting Edge Information about the importance for pharma to have a successful marketing strategy.

Although much recent research argues for the importance of likeability both as a determinant of advertising effectiveness and as a diagnostic tool to guide the production of television commercials, ...