The top brands at Coachella this year included fashion brands like Revolve and a few new players in skincare.

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your ...

Learn the powerful role influencer marketing plays in scaling Micro-SaaS businesses. Discover actionable strategies to ...

Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand - what was once a ...

Social Media Marketing panels have transformed how fashion brands market themselves. These tools simplify gaining followers, increasing engagement, and promoting products. They allow brands to ...

This article breaks down the exact mechanics of how influencers drive sales, the business model behind growing a ...

Influencer marketing has become a vital part of modern brand strategy. Yet, many brands continue to falter at one of the most critical stages: choosing the right agency partner. Choosing the right ...

A new report says Kardashian brands have millions of fake followers, casting doubt on their true social reach and revenue.

Earlier this month, we posted about a decision in which NAD determined that influencer Brittany Mahomes had not adequately disclosed her ...

A popular online clothing brand has issued ... are receiving no communication from the brand. Recent videos posted to the brand's TikTok showed influencers wearing its clothes to Coachella ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.