From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target audience and brand values.

Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.

What influencer marketing offers Influencer marketing works as a sort of antidote against ad-blocking software. Digital audiences can block and skip ads, but they can't block content from people they ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences through a trusted voice.

Before influencer marketing, there were celebrity endorsements. At a time when print, television and radio were at the core of advertising ... efficient to have such a wealth of insight in one place.

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...