Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
Cross-platform TV ad measurement and attribution company iSpot.tv has acquired Ace Metrix, which performs attitudinal measurement for TV and video creative. iSpot, which measures advertising reach, ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Bellevue-based iSpot has ...
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The CEO of the Bellevue-based iSpot.tv says it's poised to ...
In a licensing data deal with LG Ads, TV-cross platform measurement company iSpot.tv has significantly boosted the panel for its real-time TV advertising and programming data by 20 million smart TV ...
Epsilon's moves to boost its capabilities around targeting and measuring campaigns come as the channel continues to grow despite persistent issues like fragmentation that could hamper its ability to ...
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