The joke was in poor taste, not the first time nor will it be the last that the owner/president/general manager of the Dallas Cowboys offered a quip that results in more disbelief laughter than genuine laughs.

The Cowboys have a lot of work to do to reach Jones’ desired goal of winning the most Super Bowls as an owner.

Via Todd Archer of ESPN.com, the 83-year-old Jones set forth his career objectives during a Wednesday press conference.

📝 [tap to unfold] for the first time since losing him to 2025 free agency, Jerry Jones openly lamented the #Cowboys loss of Jourdan Lewis — saying it created shockwaves they didn’t expect: “We lost the nickel, and it hurt us more than we thought. The nickel was a serious loss… pic.twitter.com/R6xjN7OJ0k

The Cowboys haven't advanced past the Divisional Round of the playoffs since their last Super Bowl title in 1995. Dallas finished the 2025 season with a 7-9-1 record, missing the playoffs for the second straight year.

The Cowboys missed the postseason for the second consecutive year. Jones says he's prepared to "bust the budget" to get better.

The Dallas Cowboys put a bow on the 2025 season with their end-of-season press conference, as Jerry Jones talked George Pickens and more.

Bland inked a four-year/$94 extension with Dallas that ties him to the franchise through the 2029 season. $50 million of the deal is guaranteed, though there is a potential out after 2026 where the Cowboys would only be hit with $13.2 million in dead money.