- Procafecol S.A., the parent company of Juan Valdez, one of the most well-known Colombian coffee brands, signed an agreement with Flora to supply Juan Valdez coffee shops with Flora’s consumer goods ...

Will the mermaid rescue Juan Valdez? Or will she send the mythical Colombian coffee farmer and his faithful donkey over an Andean mountain cliff? That’s the question Colombians are debating following ...

BOGOTA, Colombia -- Starbucks Corp. may be struggling, but a Colombian cafe chain built on the fame of the world's biggest coffee icon is determined to buck the trend with plans to expand worldwide ...

BOGOTA, Colombia -- Call it cappuccino with a conscience. In a bold attempt at saving small-scale coffee growers who have been hit by a collapse in coffee prices on worldwide markets, the Colombian ...

Bogota , March 4, (Reuters) - Colombia's Juan Valdez coffee chain will rely on franchises in an attempt to keep expanding globally as the company struggles to grow its brand. Procafecol, a unit of the ...

BOGOTA, Oct 22 (Reuters) - Colombia's Juan Valdez coffee chain is evaluating slowing down its planned store openings next year as a result of the global financial crisis, a top industry official said ...