About ten years ago, I received a phone call from a Kia representative. A few days later, I was already out on a test drive with the Soul, and I got pulled over by a police car. The officer came to my ...

When it comes to furry little animals, the big challenge for Kia these days is not so much how best to exploit the Hamsters (its now-famous mascots for the Soul compact crossover), but how best not to ...

Kia is saying goodbye to the very popular Soul, one of Car Pro Show host Jerry Reynolds' most recommended SUVs for its great warranty and outstanding pricing. The Soul - which started off as a boxy ...

The latest star turn for Kia Motor America’s dancing hamsters is poised to become the company’s most popular yet after amassing more than 1 million views on its YouTube channel in less than a week.

Kia brings back its hamsters in a big ad push for the Soul EV, an electric vehicle that might serve only as an eco statement and sell neither widely nor in big numbers. The hamster characters have ...

The Soul’s evolution is a near-perfect embodiment of Kia’s progression as a brand over the past decade: It’s all grown-up now, affordable but not cheap, and refined but a little weird. Most of all, it ...

Set to Lady Gaga's new single, "Applause," the clip alternates between shots of the hamsters breaking a sweat and a Kia designer preparing the new generation of the Kia Soul. The hamsters slowly begin ...