Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain ...

As a Korean-American beauty journalist currently living in Seoul ... In the West, we’ve historically favoured bold, voluminous lashes à la beauty icons like Dolly Parton, Diana Ross and ...

The popularity of K-beauty has also reshaped the so-called Korean Wave (Hallyu) in Japan. Once driven by middle-aged women drawn to Korean dramas, the trend is now led by Japanese millennials and ...

For a collection that will take you on a journey, we highly recommend you take a look through the latest coming out from ...