Looking for affordable summer or all-season high-performance rubber? Kumho has a new option for you. Educated drivers of sports cars and performance cars—at least those who care about more than raw ...

LAS VEGAS — Kumho Tire USA is bolstering its ultra-high performance (UHP) lineup, unveiling three products in the Ecsta Sport family during the SEMA Show in Las Vegas. The tires, which are being ...

When was the last time you remember a budget brand in any sector going up-market and succeeding? Outside of Hyundai and Genesis, it's rare for the automotive industry these days. But outside of OEM ...

DAWSONVILLE, Ga. — Kumho Tire USA Inc.'s new Ecsta Sport, Sport S and Sport A/S tires are exciting because they were designed for premium, high-performance cars, said senior tire engineer Andy Wallner ...

ATLANTA—Kumho Tire USA Inc. is refreshing its high-performance tire lineup, launching the Ecsta PA51 as its featured all-season ultra-high performance tire, replacing the Ecsta PA31 and Ecsta 4XII in ...

Kumho appears to have spent its time away from our tests well It’s been eight years since Kumho last graced our test. We were rating the same size, but back then it was only a distant ninth. It’s done ...

Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...

File under "zomg finally!" -- KUMHO Tires is releasing its ECSTA DX Aroma line of car tires featuring "Lavender Scent Technology," which, to translate for the non-marketers in the house, means they ...

Educated drivers of sports cars and performance cars—at least those who care about more than raw straight-line speed—are typically aware of the fact tires are the single most effective way to improve ...