Rolex’s gold-crown logo and brand name won’t adorn the podium, race track, and start clock. As part of a 10-year, multibrand deal between F1 and LVMH—the world’s largest luxury group ...

The fashion role is expected to bolster Frédéric Arnault’s credentials as a candidate to one day lead the luxury-goods giant.

According to LVMH, the first launch from the brand, (whose logo features a “graphic representation of Fenty that resembles a Greek key design,” according to The New York Times) is coming soon.