"The flavor calls back to Huerta's favorite childhood snack made by her mom, a bag of Lay's Classic potato chips tossed with Valentina hot sauce and fresh lime," Lay's said in a news release.

Once they're trimmed down, the recipes go to Frito's-Lay's experts, who bring the final ideas to life one potato chip bag at a time. 'We are always looking to our consumers to inspire the next ...

It’s crunch time for potato chip enthusiasts! Lay’s potato chips, the brand that’s likely left a delicious salty dusting on your fingers at tailgates or during picnics, has an important ask ...