LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be honored with an official Ken doll in his image, part of Barbie’s Signature ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

Los Angeles Lakers star LeBron James has added another milestone to his historic career, albeit one the 40-year-old likely ...

LeBron knows how to play off the court too. LeBron James, the iconic Los Angeles Lakers star, has made a surprising and delightful move off the court. Partnering with Mattel, he's become the first ...

Draymond Green had a sportsmanlike message for Ja Morant after the guard admirably played through a tweaked right ankle in ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James ...

US basketball player LeBron James has said it is “an honour” to have the first Ken doll of a professional athlete be made in his likeness. Toy company Mattel is releasing the new figure, known as the ...

His surreal street performance quickly stole the spotlight. In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.