Levi’s, long celebrated as the ultimate American brand, now finds its cultural identity turning from asset to liability as ...

Thirty-five years ago today, the Steve Miller Band had a huge hit in Europe after a classic song appeared in a TV commercial.

Levi's UK arm slashed more than 200 jobs over its latest financial year, despite an uptick in profit and sales.

This season, Levi’s leans into the novelties that come with transitional dressing with a lineup that brings style and ...

There isn’t a wardrobe in the world that doesn’t have at least one pair of jeans in it, and one of the most iconic silhouettes around is the Levi’s 501 jeans. They’ve been around since 1873 and were ...

Levi’s has warned that a wave of “anti-Americanism” unleashed by Donald Trump’s trade war risks damaging sales in Britain. The Californian denim brand said in its latest UK accounts that the president ...

Shoppers across the globe appear prepared to shun U.S. products and buy locally in opposition to Donald Trump’s signature ...

Baggy is back and the Levi's® brand is leading the charge with Easy in Levi's®, a new campaign that showcases ease and ...