He partnered with dry-goods businessman Levi Strauss to manufacture riveted jeans, and in 1873 ... in their homes before the ...

Levi Strauss & Co., making jeans since the 1850s ... “There’s also a whole lot of people that used to wear a 501, and they love their 501s,” Levi’s Chief Digital Officer Jason Gowans ...

Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890 ... as an homage to the company’s legacy, all Levi’s fits are denoted by a ...