It doesn’t get more American than a pair of jeans. During the California Gold Rush, Levi Strauss made more money selling ...

Bang in the middle of the California Gold Rush (1848-1859), Levi Strauss, a German immigrant in the United States, moved to San Francisco to open a West Coast branch of the family's dry goods company.

Levi Strauss reported better-than-expected first-quarter profit and gave a relatively upbeat outlook on the Trump ...

Gold prospectors with names like Backpack Dave ... got his start provisioning prospectors. So did Levi Strauss. The lifestyles of the modern-day prospectors are, in some respects, not so far ...