Bang in the middle of the California Gold Rush (1848-1859), Levi Strauss, a German immigrant in the United States, moved to San Francisco to open a West Coast branch of the family's dry goods company.

It doesn’t get more American than a pair of jeans. During the California Gold Rush, Levi Strauss made more money selling ...

It doesn’t get more American than a pair of jeans. During the California Gold Rush, Levi Strauss made more money selling denim than even the luckiest of ‘49ers got prospecting for gold ...

Levi Strauss reported better-than-expected first-quarter profit and gave a relatively upbeat outlook on the Trump administration's new tariffs.

Jacob Davis and Levi Strauss were granted a patent to equip their sturdy denim pants with riveted pockets, a flourish that quickly endeared them to San Francisco gold miners. Over the years ...

It doesn’t get more American than a pair of jeans. During the California Gold Rush, Levi Strauss made more money selling denim than even the luckiest of ‘49ers got prospecting for gold ...