Whether needing coveralls for a cold winter milking in the barn or using a trusty, patched pair for work on the farm, farmers still rely on them.

The brand recently launched its Blue Tab collection to complement its existing lines that retail for as low as around $20.

The internet has changed the way people shop for clothes. Social media platforms and influencers have popularized the “haul culture,” where people order a big box of low-priced clothes online and sift ...

In a lyric on her latest album, Beyoncé sings "denim on denim, on denim, on denim." Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. Western wear is booming ...

U.S.-based denim giant Levi Strauss & Co. LEVI appears to be planning to jump into the metaverse and non-fungible token (NFT) technologies. What Happened: Levi Strauss & Co. filed trademark ...