The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry West ...

For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

OKLAHOMA CITY — Tune into a December NBA Cup game, and you instantly know it's an NBA Cup game by looking at the specially designed court (teams also wear special uniforms for those games). There are ...

Cade Cunningham’s new logo has recently been revealed on his sneakers during gameplay. On Monday night, SLAM Kicks brought attention to the Detroit Pistons’ new branding, and the post went viral on ...

If you turned on Game 1 of the NBA Finals you might've noticed the lack of any signage or logos suggesting this was the NBA Finals. If you didn't notice, there's a very good chance that if you were on ...

Ok. Before we continue, let me say this: 99 percent of the time, I am not here for bullying. Bullying is bad. You shouldn't do it. You shouldn't allow your kids to do it if you have kids. And, if you ...

Game 1 of the NBA Finals was an instant classic, with Tyrese Haliburton hitting a last-second shot to lift the Indiana Pacers over the Oklahoma City Thunder after yet another improbable 4th quarter ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...