Ringo Starr was so proud to play a Ludwig drum set during the Beatles’ first televised appearance on “The Ed Sullivan Show” in 1964 that he asked William F. Ludwig II to build a special set for him ...

NeuSonic is a genuine USA-made Ludwig drum set for under £1,500. With understated looks it’s a ballsy kit that is lightweight and portable, catering for the busy part-timer or touring pro.

Sixty years ago this month, a boy named Gary Astridge knew nothing about The Beatles. The 7-year-old was celebrating his grandmom’s birthday with his family in Buffalo, New York, when someone realized ...

Ludwig's 100-year-old reputation has not been tarnished by the Epic Kit, which sits proudly in today's sub-£1000 bracket. The shells, with their birch/ maple combination, offer a different take on the ...

Ask Ringo Starr about his decades-long love affair with Ludwig drums. Go ahead; we did. You’re guaranteed to smile. What’s more, the Beatles drummer also gave two thumbs up (and playfully stuck out ...

Jim Irsay is reuniting the Beatles piece by piece. The Indianapolis Colts owner made his latest pricey purchase Friday, picking up Ringo Starr’s first Ludwig drum set at auction for $1.75 million.

The Ludwig family (no relation, as far as I know) emigrated from Germany to Chicago in 1897, moving into a small home on the west side. The father was a professional musician who played trombone and ...