Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

Patrick is a seasoned writer with more than 12 years of experience, specializing in any and all things tech. His work has been featured on platforms like CNET, Yahoo, Xfinity, and many other outlets.

Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

There was a time when MX Player was one of the best apps for watching videos downloaded to an Android phone or tablet. But these days there are plenty of other options, including the excellent VLC ...

On average, each MX Player user spent 7.8 hours per month on the app, compared to 4.5 hours for Hotstar, 7.4 hours for Netflix and 4.4 hours for Amazon Prime Video MX Player was only behind YouTube, ...