In the vast culinary landscape of India, where spices and flavors reign supreme, one brand has managed to carve out a special place in the hearts and kitchens of millions: Maggi. This humble ...

Swiggy recently shared a poll of sorts on its X handle and prompted a discussion about bizarre food combinations. Many people ...

Maggi, also popularly known as "two-minute noodles", went through ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

As a brand committed to bringing people together through food, MAGGI believes in the power of great tasting food to nurture, ...

100% of brand’s products to be made solely with ingredients that people know and love by end of 2020 A regional MAGGI “Cook the Difference” workshop held in Al Gouna, Egypt, emphasized the ...

This case study describes how Maggi Noodles, the noodle brand, defended its market position in India through a campaign with an iconic Bollywood star and a big user participation element. This case ...

nearly 25 under the Maggi brand. Apart from newer variants of instant noodles and pasta, it entered the ready-to-cook Indian snacks market with products like poha and upma. According to K.S ...

The Maggi crisis of 2015, the nadir in Nestlé’s 110 years in India, was a turning point in its product strategy. Maggi was banned in India after hazardous lead levels and MSG was found in the ...

Nestlé India brought warmth, comfort, and a sense of community to Maha Kumbh 2025 through vibrant on-ground activations. With iconic brands like MAGGI and KITKAT, the company aims to make the visitors ...