Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters. Although email lends itself to informality, you need to maintain a ...

Deciding on the correct formats and mediums are essential elements when creating and planning direct mail campaigns. The utilisation of both offline and online channels and how they can complement ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...