The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

How often do you review your PPC ad copy? Not just analyzing the performance of each asset within the ad platform, but also reviewing your ads in the context of how they appear next to competitor ads?