What Is a Company Logo?. Many small business owners spend weeks coming up with a business plan and days inventing the perfect company name, but another key element in marketing your brand is your ...

As marketing continues to evolve, I believe the strategic use of branded swag will remain a valuable tool for companies seeking to engage their target audiences and build lasting brand loyalty.

Branded corporate swag is baked into many brands’ marketing budgets. Some companies require branding on all gifts they hand out. The marketing department is only approved to order customizable ...

Successful marketing keeps a company’s brand front and center in people’s minds, ... and values. As noted above, corporations commonly use logos, slogans, imaging, style, ...

Coke’s logo, then, is an “Ida,” a name that was seventh in popularity for baby girls in the 1880s before virtually disappearing. Today, it’s almost a one of a kind.

In fact, some marketing experts estimate that we see as many as 5,000 advertisements—including logos—each day. ... You may think the logo portrays the company’s name in a script font, ...

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent ...