Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

Overall, the research suggests marketers prefer in-person interactions for investor meetings (61%), new business meetings (61 ...

To help, Forbes Communications Council members recommend helpful strategies for navigating the complexities of AI ethics in marketing and communications. These insights will offer practical ways ...

SMIs have revolutionized marketing, shaping consumer behavior, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ...

In today’s fast-paced marketing world, brands often face the challenge of balancing effective strategies with ethical ...

Intrepid Travel doubles down on investment in DEI in the US despite the Trump Administration's bid to dismantle it at federal ...

Embedding ethics into AI development Embedding ethics into AI development is no longer just a matter of compliance, but instead a critical element of delivering exceptional marketing and digital ...