This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette McMurtry shares insights and tactics to create a powerful marketing plan. McMurtry says that entrepreneurs need to think ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all.

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Go-to-market isn't "marketing" — it's the process of achieving product-market fit. Start-ups and seasoned marketers alike make the mistake of thinking that go-to-market is "marketing." When in fact, ...