In 2008, Mars Inc. branched out from chocolate to gum when it acquired the Wrigley Jr. Company for $23 billion. Besides confectionary brands, the company also owns food brands like Seeds of Change ...

Mars, Inc. has appointed Alastair Child as its new chief sustainability officer, effective 3 February 2025. Currently, Child ...

Reid has ushered in a new era at Mars. After more than a century in which the $35 billion company, in Reid's words, "let our brands do the talking," Mars is finally opening up. Reid recently sat ...

Applying marketing science, combined with creativity, has helped promote brand growth at Mars, Inc. Understanding marketing laws leads to a new worldview for marketers resulting in different decisions ...

Mars Inc. is borrowing the equivalent of $1 billion through privately-placed bonds, people with knowledge of the matter said, as it begins to repay bank loans it took out to help buy foodmaker ...

Over the past seven years, he played a key role in Mars Snacking, furthering a strategy to establish sustainability across the enterprise. During Child’s time at Mars Snacking, the division made ...

according to the company, which said the brand was benefiting from the recent consumer trend of buying nostalgic food and brands. The campaign for Orbit and Extra, as well as Mars’s Freedent and ...

Mars Inc.'s Lead Global CMO and Mars Snacking Chief Growth Officer Gülen Bengi explores how the future marketer must balance brand fundamentals with technological innovation. Bengi discusses Mars ...

Mars Inc, one of the world’s largest candy companies ... compared to peer PepsiCo’s outstanding 10-year notes and the strength of its confectionary brands such as M&M’s, Snickers, Milky Way and ...