You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better ...

Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta ...

Google once exclusively used meta descriptions for organic search snippets. Optimizing the descriptions aimed to entice searchers to click. Now, Google often ignores meta descriptions and instead ...

Google's John Mueller said that while it is useful for site owners to add meta descriptions to their web pages, it is "definitely not a requirement," he added. The usefulness comes from sometimes ...

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article that claims that ...