Backlash is brewing as Chagee prepares to enter Vietnam with its first outlet, slated to launch in Ho Chi Minh City.
Shares of China's largest bubble tea chain Mixue jumped 28% on its market debut after a heavily oversubscribed initial public offering.
VIETNAM: Chagee, a well-known Chinese milk tea brand, is facing a wave of backlash in Vietnam just as it prepares to expand into the Southeast Asian market.
Tea leaves are steeped in hot water at the optimal temperature to draw out the best flavors. Over-steeping can render the tea bitter, while under-steeping yields a weak flavor. The steeping duration ...
"With Chinese consumers' increasing demand for maintaining oral health, coupled with policy support, the number of dental ...
Mixue is often seen as China’s largest chain of iced drinks, milk tea, and ice cream. However, it operates more like a raw-material supplier than a traditional beverage brand. Founded in 1997 as ...
A new China-based tea store focusing on "all things Jasmine" is opening its first location on Canada's West Coast. Molly Tea, ...
More broadly, by December, Chinese F&B brands had opened over 6,100 outlets in Southeast Asia, Singapore-headquartered ...
Despite preparing to enter Vietnam, Chagee, a popular Chinese milk tea chain, is facing a wave of calls for a boycott from ...
Chinese milk tea brand Chagee sparks outrage in Vietnam after its app and website display the illegal nine-dash line, ...