If you were watching NBC’s Sunday Night Basketball broadcast of the NBA matchup between the Los Angeles Lakers and New York ...

Peacock and Telemundo also broadcast Sunday's USA vs. World matchup.

The NBA has faced mounting criticism for several years about the lack of effort by players in the All-Star game, and the TV ratings have steadily declined as a result. The last time the NBA's ...

The new “USA vs. The World” format for the NBA All-Star audience averaged 8.8 million viewers across NBC, Peacock, and Telemundo, according to preliminary Nielsen data and digital data from Adobe ...

STAMFORD, Conn. – Feb. 11, 2026 – NBC Sports returns to broadcasting the NBA All-Star Game for the first time since 2002 and ...