LeBron James’ latest game-day fit is winning fans’ hearts online. The Lakers legend modelled a blue and yellow bomber varsity ...

LeBron James’ latest game-day fit is winning fans’ hearts online. The Lakers legend modelled a blue and yellow bomber varsity ...

Nike made sure the kid from Akron had the goods before the crown ever touched his head, equipping the future Hall of Famer with his first signature shoes: the Nike Air Zoom Generation. That night, a ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

There is never a dull moment for LeBron James. However, this week has been especially eventful for the Los Angeles Lakers forward. James debuted an early sample of the Nike LeBron 23, which drove the ...

For more than two decades, LeBron James has been partnered with Nike. After being selected as the first overall pick of the 2003 NBA draft out of St. Vincent-St. Mary’s High School, 18-year-old James ...

As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

Rich Paul shared his opinion on Michael Jordan and LeBron James' sneakers, and it did not go well with NBA fans.

LeBron James and his battles with the Boston Celtics are arguably some of the most significant in his 23-year career, so it ...

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl. While LeBron's signature ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...