It doesn’t get more American than a pair of jeans. During the California Gold Rush, Levi Strauss made more money selling ...

Source material: Levi Strauss & Co.; illustration by ... wearing your jeans I feel myself like a 15-year-old schoolgirl.” Back in the States, jeans kept pushing the limits.

During the California Gold Rush, Levi Strauss made more money ... and almost a century later, Old Hollywood stars like James Dean and Marlon Brando cemented jeans as not just a workwear staple ...