New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Chris Hemsworth may be the real Thor, but his brother Luke Hemsworth is reprising his campy turn as the character from Thor: Ragnarok for a series of Old Spice commercials ahead of the release of Thor ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

While Chris Hemsworth is the MCU’s true Thor Odinson, his brother Luke Hemsworth has also had a spot in Thor: Ragnarok, playing an Asgardian actor who takes on the role of Thor in a ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show. As the streaming giant gets set ...