As agave spirits continue to rise in popularity, premium and ultra premium bottles are increasingly in high demand. Brands that offer transparency and consistency have never been more important and ...

Bacardi Travel Retail (GTR) staged a multi-channel activation for Patrón tequila coinciding with Virgin Atlantic ’s new ...

Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is also the senior editor of Liquor.com.

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...

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