NBC Universal also touted a new tool it calls "Contextual Targeting," which uses AI-powered monitoring to introduce the most relevant ads during live events. Plus, it will expand Pause Ads, an option ...

I'm fine with ads as long as they are relevant. If a streaming service is advertising a movie or something, I'm fine with that. It can be genuinely helpful. But advertising credit cards or cars or ...

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics ...

I couldn't ignore them anymore... When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. After seeing what felt like thousands of clever snippets or ...

If you have an ad-supported Peacock subscription, you’ll soon see more of them while logging into the video-streaming app. The streamer has introduced what it calls Arrival Ads, which will appear on ...

Streaming services keep acting like they're vying and competing for being their customers ONLY entertainment option and investment like Cable used to be (the majority of people could only have one ...